The Value of Online Business Directory in Promoting a Business
The great thing about local business directories is that it compiles essential details into one comprehensive business phone number resource book. For years, people were psyched into consulting the business directories when they failed to remember the office number of a company or the flower delivery shop. As living evidence to the pervasiveness and widespread usefulness of business directories is the popularity of the brand name Yellow Pages.
But now that internet and all things online are the fad, even business directories have to follow the trend. At the moment, there are many websites which are dedicated to the purpose of compiling contact information about businesses .i.e German Company Directory Listing. Basically, online local business directories Listing operate in the same way. The only difference lies on what medium is used and the ease to browse online business directories because of the search bar function which automatically searches the database for possible matches to your query.
Given the value of German Company Directory Listing in reminding people business phone numbers just in case they are needed, businesses must make sure that their business will be registered in various business directories. If a local, statewide business directory is available where your business operates then register your business in that business directory. Also, is applicable, get registered on a national business directory.
Why You Should Consider Submitting to Online Directories to Improve Your Search Engine Ranking
In the world of SEO (Search Engine Optimization), there are many do's and don'ts which are forever changing. If we look at Google, they are forever changing what they see as good SEO and bad SEO. Sometimes, it is hard for a webmaster or website owner to keep up with these changes. We have seen Google Panda and Penguin take down many websites, leaving people without the good rankings they once had. Previous methods such as blog commenting is now frowned upon and cannot be used to improve search engine rankings and link popularity. This article will discuss and talk about the advantages and disadvantages of directories, building links and link submissions to them, and how you can use this method of SEO to your advantage of you are a website owner or webmaster.
A web directory or online directory is a website which allows businesses, websites, and people who own brands or services to submit links to it. The site then generates a link back or a page that goes directly back to the website that has been submitted. This means that people who are looking for a particular service or a certain kind of website can find it within these directories. Web directories can be a general directory where all kinds of websites/businesses are welcome, a niche based (such as health or finance) where only a particular kind of website is accepted or a link directory. Below we will talk about the advantages and disadvantages of submitting links to web directories.
Web directories and link directories can be wonderful for SEO and search engine rankings. When you submit your site to an online directory, it shows the search engines that your website has link popularity online. When you submit your link to lots of different directories, the pages that are generated helps the search engine spiders to crawl through to your page, and tells it that your site is popular amongst the internet. Your website will crawl up the search engine because of this. Another advantage of link building in directories is that I can generate direct customers and visitors to your website as general internet users use directories to find local services and websites of their interest.
We have listed a few advantages, but now let us look at some possible disadvantages. When you are looking for link directories to submit your link to, some of them may not be good quality; when you submit your link to them it could harm your rankings and create bad links pointing back to your site. Using directories that do not require any moderation from the directory is dangerous because the site may contain low quality links and content which is always frowned upon by search engines. Next are a few tips to remember when submitting your links to online directories online.
Here are a few tips to help you get started and to make sure that you are using online submissions to directories correctly:
- Always check the quality of the directory. You can do this by exploring the site, checking its ranking and looking at its Alexa levels.
- Use a range of different keywords when building links to multiple directories. If your main keyword is 'gardening tools', then choose other keywords that are related such as 'tools for gardening' or garden equipment'.
- Never use link submission software. This is not a good idea if you want good quality directory links pointing back to your site.
- Make sure that you spend some good quality time when submitting your links to directories. Make your description professional and make sure it makes sense, using a unique one each time.
- Do not rush. Do a few each day to balance it out.
This article has discussed some good and bad points when using online directories. Remember that you must always use a range of SEO techniques to improve rankings such as article marketing, social media marketing, Blogging and more.
Benefit of Online Directories
All search engine optimization (SEO) experts will tell you that in order to have your websites appear highly in search engine results pages (SERPs), you need 'link' juice. Lots of link juice. This means you need as many high-quality backlinks pointing to your pages as possible.
There are many ways in which you can drive traffic to your websites, such as buying a pay-per-click (PPC) advertising package, posting free classified adverts... or making sure that your pages appear high up in search engine results pages (SERPs). Almost anyone will agree that the highest quality, most profitable traffic your website can receive comes from ordinary, every day searches - this is called organic traffic.
Why is organic traffic so important and profitable? Well, people arriving on your sites after searching for a keyword or keyword phrase are obviously already interested in the topic your page is about. If you're selling a product or service related to that search, organic traffic is worth it's weight in gold as these people are effectively free leads - I.E if they buy your product or service, that sale is to all intents and purposes 100% profit.
Of course, you could invest in a PPC campaign to guarantee you'll appear at the top of Google's pages for a specific keyword or keyword phrase, but many smaller websites just can't afford to compete with the big-boys, especially in more competitive niches. Sure you'll make sales from PPC, but what will your profit margins be like then? 10%? 5%? In fact many inexperienced webmasters, without the benefit of a large advertising budget (or even a dedicated advertising team, as in the case of large corporations) end up making a loss. This is why most webmasters who are working for themselves or for small companies look to driving organic traffic to their websites as the most cost effective solution to building their business online. In other words, they look to SEO.
The basics of SEO are simply to make your pages appear attractive to search engines, I.E. to have titles, subtitles and headings containing the keywords you are targeting, and to make sure that your content uses your keyword phrases as often as possible whilst still being attractive and useful to the human visitors you are obviously trying to attract. This is the very beginning.
In order to get your pages up to the top spots in SERPs you need lots of links pointing to your sites. This is because search engines 'think' that pages with lots of links pointing to them must be more 'important' (or relevant) than pages with fewer inbound links. Although it's a little more subtle than this in practice, in general terms, the more links pointing to your sites, the higher up in the SERPs your site will appear. Remember, if you don't appear in the top two or three pages for your targeted keywords, your site may as well not exist.
This is where directories come in. Online directories are big business. There are literally thousands of them, most general, some targeting specific niches. The best database of free online directories lists over 1300 of them, with more than 600 with a page rank of 3 or higher. Just imagine what 600 PR3+ backlinks would do to your site's (or sites') position in SERPs! Many directories offer a free submission service, with the option of paying a premium for a better listing, a quicker review time or to receive additional 'deep links'. Some charge a one-off flat fee for inclusion and offer a lifetime listing, others require that you place a link back to them somewhere on your site. They all allow you to post a short description and to choose the anchor text for your link. The traffic you will receive from directories is negligible, the point is to get links. Preferably lots of links.
Submitting to directories is tedious and time-consuming. Even if you pay for some kind of semi-automation software that auto-fills the fields for you, submitting your sites to directories is an immensely dull and time-consuming process. This is why many SEO companies offer directory submission services as part of their business.
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