The Value of Online Business Directory in Promoting a Business
The great thing about local business directories is that it compiles essential details into one comprehensive business phone number resource book. For years, people were psyched into consulting the business directories when they failed to remember the office number of a company or the flower delivery shop. As living evidence to the pervasiveness and widespread usefulness of business directories is the popularity of the brand name Yellow Pages.
But now that internet and all things online are the fad, even business directories have to follow the trend. At the moment, there are many websites which are dedicated to the purpose of compiling contact information about businesses .i.e German Company Directory Listing. Basically, online local business directories Listing operate in the same way. The only difference lies on what medium is used and the ease to browse online business directories because of the search bar function which automatically searches the database for possible matches to your query.
Given the value of German Company Directory Listing in reminding people business phone numbers just in case they are needed, businesses must make sure that their business will be registered in various business directories. If a local, statewide business directory is available where your business operates then register your business in that business directory. Also, is applicable, get registered on a national business directory.
Submitting to Online Directories
A Secret Way of Getting Traffic: Submitting to Online Directories
If you are reading this article, more likely than not you own a website that you would like to see be a success. To achieve that level, you need traffic to your site. But where does traffic come from?
One of the better ways to get traffic for your site is to submit your site to the many directories that exist online. Online directories are similar to your phone book yellow pages: These directories are categorized (education, entertainment, health, etc.), and when you submit your website, you suggest a category for your website. Often, you will even be able to submit to a sub-category within a major category. For example, suppose your website is about aromatherapy.
In your submission request, you would suggest "Health" as your main category, "Alternative Medicine" as your sub-category, and "Aromatherapy" as a further sub-category.
Some of the leading online directories are Yahoo!, MSN Small Business, and the DMOZ directory. Unlike search engines, however, listings in online directories are usually not free. As of this writing, you can submit for free to the Yahoo! Directory (http://dir.yahoo.com), but there is not guarantee on how quickly your website will be reviewed for listing. If you need your site reviewed faster, you can pay Yahoo! $299 US for "expedited" service and they will review your site within seven days. However, this fee is a yearly recurring fee. Your website is subject to a yearly review, and is guaranteed neither initial inclusion or to remain listed year after year.
The MSN service is $49 US, and it functions more like a search engine submit service. Their submission service includes inclusion in their own small business directory. DMOZ, on the other hand, is free, but because it is operated by volunteers, it could be awhile before your site is included. Your best options are to submit to DMOZ and pay for the MSN and Yahoo! services.
But why should you spend money? Can't you just optimize your site for the search engines? You can, but not everyone goes to a search engine for what they are looking for. For example, if someone is searching for gourmet dog treats, they may not use a search engine. Instead, they might go to one of the online directories and look at the listings, much like someone would use the yellow pages in their phone book. Your investment in gaining inclusion in the online directories will pay off for you in a multitude of ways.
1. You will increase traffic to your site. Your site will be included in the online directories, as well as the search engines, and this will help you gain traffic as people search directory listings and find your website.
2. You will increase the number of backlinks to your site. If the directory pages are listed in search engines, the link they provide for your site will be listed in the search engines. This benefits you by creating more ways for people to find your site. Ultimately, this will provide more traffic for you.
3. Submitting to directories is a quick way to gain links. Optimizing your site for the search engines is very difficult and time-consuming.
It can take a lot of time to learn how to write for the search engines. In the meantime, any links you can get will help you with the search engines, and submitting to directories will get you links.
4. Submitting to directories is relatively inexpensive, and a good investment. As stated earlier, you can submit to Yahoo! and MSN for less than $350. DMOZ is free. If you run a search for online directories, you will find many more where you could submit inexpensively, or even for free.
In short, submitting to online directories is one of the best ways for you to build traffic to your website. In the end, you need traffic to survive online. So get started!
Why You Should Consider Submitting to Online Directories to Improve Your Search Engine Ranking
Online directories are a great place to look for the local services you are looking for. These directories, however, require a little bit of navigation in order for you to properly utilize, so make sure to keep these simple but reliable tips in mind when you find yourself browsing an online directory:
Find a secure and reliable directory
Not all directories are the same. Some are staffed by competent editors who filter out the suspicious local service companies and the blatant scammers.
Look for directories that cater to your needs, and do so in a manner that provides safety and assurance. Quality online directories usually have a minor subscription fee that you need to pay, while some other directories more commonly take a cut from successful transactions. These fees go a long way to making sure you have professionals working behind the scenes to separate the good seeds from the bad ones.
Review feedback for local service companies
Part of a quality online directory's dedication to quality is providing a venue for customer feedback, and this is one of the first things you should look out for when reviewing a local service provider.
Customers have experienced first-hand what the company can provide, and will prove to be a useful resource for you to exploit. Just be careful not to rely too heavily on customer feedback, though, as it can easily be falsified. Contact the customers directly and engage in a dialogue as to how their transactions with the company went along.
Communicate before committing
Communication here involves opening up the channels of discussion with other consumers and the providers alike.
The benefits of communicating with other customers have already been discussed, but actually talking with the providers is a very different matter. This is especially so if the provider is in a small niche and do not have a very strong legal and corporate presence in the market. These types can easily run away from financial obligations with little or no legal risks whatsoever, as they can easily change their names and set up shop elsewhere. Talk with them via mail, by telephone and face-to-face if possible, since legitimate local service companies are more willing to communicate than their more unscrupulous counterparts.
Ensure payment protection
Protecting payments is an especially important aspect of online transactions, and should be handled properly if you do not want to be a victim of fraud.
Legally pursuing a company for unpaid bills is simply not worth the effort, as you may end up losing more than you gain. One of the best ways to prevent this from happening is to have your payments held in escrow by a neutral third party, like the online directory you sign up with. These third parties hold on to your payment and will hand it to the provider once deliveries have been made. If the provider decides to skip out on the service, then the third party returns the money to you with only a small service fee taken out.
Keep these four simple but helpful tips on searching and selecting for local services in mind, and you will be able to get the best deals while keeping your money safe and sound!
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