The Value of Online Business Directory in Promoting a Business
The great thing about local business directories is that it compiles essential details into one comprehensive business phone number resource book. For years, people were psyched into consulting the business directories when they failed to remember the office number of a company or the flower delivery shop. As living evidence to the pervasiveness and widespread usefulness of business directories is the popularity of the brand name Yellow Pages.
But now that internet and all things online are the fad, even business directories have to follow the trend. At the moment, there are many websites which are dedicated to the purpose of compiling contact information about businesses .i.e German Company Directory Listing. Basically, online local business directories Listing operate in the same way. The only difference lies on what medium is used and the ease to browse online business directories because of the search bar function which automatically searches the database for possible matches to your query.
Given the value of German Company Directory Listing in reminding people business phone numbers just in case they are needed, businesses must make sure that their business will be registered in various business directories. If a local, statewide business directory is available where your business operates then register your business in that business directory. Also, is applicable, get registered on a national business directory.
Tips on Looking For Local Services in an Online Directory
Are you looking to increase the visibility of your website online? I don't have to be a mind reader or a psychic to know that you're looking to have more traffic. Come on, let's face it, everybody does, right? So, here's what you need to understand about directories submission, it is a search engine optimization tool with the purpose of increasing and maximizing the exposure of websites.
It is one of the important aspects of online marketing techniques in which our company have expertise in. We have full understanding on the guidelines imposed by online directories so that no problem or issues would be incurred in submitting websites to them.
What's the good thing about directories submission? It's a perfect way to start link popularity and would be a sure way to earn SEO value. It is also recommended by experts when it comes to link building because it is a proven to be an efficient method.
Importance is the key factor to consider. To increase a website's ranking, work must be done on improving the inbound links, which would only mean more focus would be needed on the numbers of links that are coming in as well as their quality. High quality links can be achieved through directory submission.
Let me share with you what guidelines should be followed in submitting a website to SEO friendly directories.
Guideline #1 - Title
The title of the website is the first factor that the directory will consider. The guidelines required by the directory must be followed, there are some things that must be done just like for example there are directories that allow keyword in the title, while others don't allow it, instead they only allow the company name. The title should also match its contents. By not following the guidelines the submission will be rejected putting one's time and effort into waste.
Guideline #2 - Description
The next thing that needs attention is the description of the website. It should include an accurate and brief explanation about what the website is all about. Any kinds of promotion should be avoided such as mentioning about the pricing or rates. Inclusion of contact information such as telephone numbers and addresses should also be avoided.
Guideline #3 - Keyword
It is a general rule among directories to reject keyword stuffed website. The dos and don'ts in using keywords must be observed at all times. The website must be categorized. It should belong with the specific category; otherwise it will not be accepted.
Guideline #4 - Content
It is important that the content of the website should include vital information and must be informative. A fully functional and complete website is required. Simplicity must be maintained because a site that is full of ads and images will be discarded
Guideline #5 - Domain
The domain is a big factor that should be given much attention. There are things that should be followed such as the following: it should be in the proper and correct format, the domain name should be the homepage and the URL must be directed to a site that has informative content.
These are the things that serve as guidelines for a successful submission of websites to directories. And there's much more to look forward to.
The Advantages of Online Directory Submissions
All search engine optimization (SEO) experts will tell you that in order to have your websites appear highly in search engine results pages (SERPs), you need 'link' juice. Lots of link juice. This means you need as many high-quality backlinks pointing to your pages as possible.
There are many ways in which you can drive traffic to your websites, such as buying a pay-per-click (PPC) advertising package, posting free classified adverts... or making sure that your pages appear high up in search engine results pages (SERPs). Almost anyone will agree that the highest quality, most profitable traffic your website can receive comes from ordinary, every day searches - this is called organic traffic.
Why is organic traffic so important and profitable? Well, people arriving on your sites after searching for a keyword or keyword phrase are obviously already interested in the topic your page is about. If you're selling a product or service related to that search, organic traffic is worth it's weight in gold as these people are effectively free leads - I.E if they buy your product or service, that sale is to all intents and purposes 100% profit.
Of course, you could invest in a PPC campaign to guarantee you'll appear at the top of Google's pages for a specific keyword or keyword phrase, but many smaller websites just can't afford to compete with the big-boys, especially in more competitive niches. Sure you'll make sales from PPC, but what will your profit margins be like then? 10%? 5%? In fact many inexperienced webmasters, without the benefit of a large advertising budget (or even a dedicated advertising team, as in the case of large corporations) end up making a loss. This is why most webmasters who are working for themselves or for small companies look to driving organic traffic to their websites as the most cost effective solution to building their business online. In other words, they look to SEO.
The basics of SEO are simply to make your pages appear attractive to search engines, I.E. to have titles, subtitles and headings containing the keywords you are targeting, and to make sure that your content uses your keyword phrases as often as possible whilst still being attractive and useful to the human visitors you are obviously trying to attract. This is the very beginning.
In order to get your pages up to the top spots in SERPs you need lots of links pointing to your sites. This is because search engines 'think' that pages with lots of links pointing to them must be more 'important' (or relevant) than pages with fewer inbound links. Although it's a little more subtle than this in practice, in general terms, the more links pointing to your sites, the higher up in the SERPs your site will appear. Remember, if you don't appear in the top two or three pages for your targeted keywords, your site may as well not exist.
This is where directories come in. Online directories are big business. There are literally thousands of them, most general, some targeting specific niches. The best database of free online directories lists over 1300 of them, with more than 600 with a page rank of 3 or higher. Just imagine what 600 PR3+ backlinks would do to your site's (or sites') position in SERPs! Many directories offer a free submission service, with the option of paying a premium for a better listing, a quicker review time or to receive additional 'deep links'. Some charge a one-off flat fee for inclusion and offer a lifetime listing, others require that you place a link back to them somewhere on your site. They all allow you to post a short description and to choose the anchor text for your link. The traffic you will receive from directories is negligible, the point is to get links. Preferably lots of links.
Submitting to directories is tedious and time-consuming. Even if you pay for some kind of semi-automation software that auto-fills the fields for you, submitting your sites to directories is an immensely dull and time-consuming process. This is why many SEO companies offer directory submission services as part of their business.
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