The Value of Online Business Directory in Promoting a Business
The great thing about local business directories is that it compiles essential details into one comprehensive business phone number resource book. For years, people were psyched into consulting the business directories when they failed to remember the office number of a company or the flower delivery shop. As living evidence to the pervasiveness and widespread usefulness of business directories is the popularity of the brand name Yellow Pages.
But now that internet and all things online are the fad, even business directories have to follow the trend. At the moment, there are many websites which are dedicated to the purpose of compiling contact information about businesses .i.e German Company Directory Listing. Basically, online local business directories Listing operate in the same way. The only difference lies on what medium is used and the ease to browse online business directories because of the search bar function which automatically searches the database for possible matches to your query.
Given the value of German Company Directory Listing in reminding people business phone numbers just in case they are needed, businesses must make sure that their business will be registered in various business directories. If a local, statewide business directory is available where your business operates then register your business in that business directory. Also, is applicable, get registered on a national business directory.
Why You Should Consider Submitting to Online Directories to Improve Your Search Engine Ranking
All search engine optimization (SEO) experts will tell you that in order to have your websites appear highly in search engine results pages (SERPs), you need 'link' juice. Lots of link juice. This means you need as many high-quality backlinks pointing to your pages as possible.
There are many ways in which you can drive traffic to your websites, such as buying a pay-per-click (PPC) advertising package, posting free classified adverts... or making sure that your pages appear high up in search engine results pages (SERPs). Almost anyone will agree that the highest quality, most profitable traffic your website can receive comes from ordinary, every day searches - this is called organic traffic.
Why is organic traffic so important and profitable? Well, people arriving on your sites after searching for a keyword or keyword phrase are obviously already interested in the topic your page is about. If you're selling a product or service related to that search, organic traffic is worth it's weight in gold as these people are effectively free leads - I.E if they buy your product or service, that sale is to all intents and purposes 100% profit.
Of course, you could invest in a PPC campaign to guarantee you'll appear at the top of Google's pages for a specific keyword or keyword phrase, but many smaller websites just can't afford to compete with the big-boys, especially in more competitive niches. Sure you'll make sales from PPC, but what will your profit margins be like then? 10%? 5%? In fact many inexperienced webmasters, without the benefit of a large advertising budget (or even a dedicated advertising team, as in the case of large corporations) end up making a loss. This is why most webmasters who are working for themselves or for small companies look to driving organic traffic to their websites as the most cost effective solution to building their business online. In other words, they look to SEO.
The basics of SEO are simply to make your pages appear attractive to search engines, I.E. to have titles, subtitles and headings containing the keywords you are targeting, and to make sure that your content uses your keyword phrases as often as possible whilst still being attractive and useful to the human visitors you are obviously trying to attract. This is the very beginning.
In order to get your pages up to the top spots in SERPs you need lots of links pointing to your sites. This is because search engines 'think' that pages with lots of links pointing to them must be more 'important' (or relevant) than pages with fewer inbound links. Although it's a little more subtle than this in practice, in general terms, the more links pointing to your sites, the higher up in the SERPs your site will appear. Remember, if you don't appear in the top two or three pages for your targeted keywords, your site may as well not exist.
This is where directories come in. Online directories are big business. There are literally thousands of them, most general, some targeting specific niches. The best database of free online directories lists over 1300 of them, with more than 600 with a page rank of 3 or higher. Just imagine what 600 PR3+ backlinks would do to your site's (or sites') position in SERPs! Many directories offer a free submission service, with the option of paying a premium for a better listing, a quicker review time or to receive additional 'deep links'. Some charge a one-off flat fee for inclusion and offer a lifetime listing, others require that you place a link back to them somewhere on your site. They all allow you to post a short description and to choose the anchor text for your link. The traffic you will receive from directories is negligible, the point is to get links. Preferably lots of links.
Submitting to directories is tedious and time-consuming. Even if you pay for some kind of semi-automation software that auto-fills the fields for you, submitting your sites to directories is an immensely dull and time-consuming process. This is why many SEO companies offer directory submission services as part of their business.
Is Submitting Your Link In Online Directories a Good Idea?
Online directories are a great place to look for the local services you are looking for. These directories, however, require a little bit of navigation in order for you to properly utilize, so make sure to keep these simple but reliable tips in mind when you find yourself browsing an online directory:
Find a secure and reliable directory
Not all directories are the same. Some are staffed by competent editors who filter out the suspicious local service companies and the blatant scammers.
Look for directories that cater to your needs, and do so in a manner that provides safety and assurance. Quality online directories usually have a minor subscription fee that you need to pay, while some other directories more commonly take a cut from successful transactions. These fees go a long way to making sure you have professionals working behind the scenes to separate the good seeds from the bad ones.
Review feedback for local service companies
Part of a quality online directory's dedication to quality is providing a venue for customer feedback, and this is one of the first things you should look out for when reviewing a local service provider.
Customers have experienced first-hand what the company can provide, and will prove to be a useful resource for you to exploit. Just be careful not to rely too heavily on customer feedback, though, as it can easily be falsified. Contact the customers directly and engage in a dialogue as to how their transactions with the company went along.
Communicate before committing
Communication here involves opening up the channels of discussion with other consumers and the providers alike.
The benefits of communicating with other customers have already been discussed, but actually talking with the providers is a very different matter. This is especially so if the provider is in a small niche and do not have a very strong legal and corporate presence in the market. These types can easily run away from financial obligations with little or no legal risks whatsoever, as they can easily change their names and set up shop elsewhere. Talk with them via mail, by telephone and face-to-face if possible, since legitimate local service companies are more willing to communicate than their more unscrupulous counterparts.
Ensure payment protection
Protecting payments is an especially important aspect of online transactions, and should be handled properly if you do not want to be a victim of fraud.
Legally pursuing a company for unpaid bills is simply not worth the effort, as you may end up losing more than you gain. One of the best ways to prevent this from happening is to have your payments held in escrow by a neutral third party, like the online directory you sign up with. These third parties hold on to your payment and will hand it to the provider once deliveries have been made. If the provider decides to skip out on the service, then the third party returns the money to you with only a small service fee taken out.
Keep these four simple but helpful tips on searching and selecting for local services in mind, and you will be able to get the best deals while keeping your money safe and sound!
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