The Value of Online Business Directory in Promoting a Business
The great thing about local business directories is that it compiles essential details into one comprehensive business phone number resource book. For years, people were psyched into consulting the business directories when they failed to remember the office number of a company or the flower delivery shop. As living evidence to the pervasiveness and widespread usefulness of business directories is the popularity of the brand name Yellow Pages.
But now that internet and all things online are the fad, even business directories have to follow the trend. At the moment, there are many websites which are dedicated to the purpose of compiling contact information about businesses .i.e German Company Directory Listing. Basically, online local business directories Listing operate in the same way. The only difference lies on what medium is used and the ease to browse online business directories because of the search bar function which automatically searches the database for possible matches to your query.
Given the value of German Company Directory Listing in reminding people business phone numbers just in case they are needed, businesses must make sure that their business will be registered in various business directories. If a local, statewide business directory is available where your business operates then register your business in that business directory. Also, is applicable, get registered on a national business directory.
Business Online Directories: Bringing Your Business To Where Your Customers Are
A Secret Way of Getting Traffic: Submitting to Online Directories
If you are reading this article, more likely than not you own a website that you would like to see be a success. To achieve that level, you need traffic to your site. But where does traffic come from?
One of the better ways to get traffic for your site is to submit your site to the many directories that exist online. Online directories are similar to your phone book yellow pages: These directories are categorized (education, entertainment, health, etc.), and when you submit your website, you suggest a category for your website. Often, you will even be able to submit to a sub-category within a major category. For example, suppose your website is about aromatherapy.
In your submission request, you would suggest "Health" as your main category, "Alternative Medicine" as your sub-category, and "Aromatherapy" as a further sub-category.
Some of the leading online directories are Yahoo!, MSN Small Business, and the DMOZ directory. Unlike search engines, however, listings in online directories are usually not free. As of this writing, you can submit for free to the Yahoo! Directory (http://dir.yahoo.com), but there is not guarantee on how quickly your website will be reviewed for listing. If you need your site reviewed faster, you can pay Yahoo! $299 US for "expedited" service and they will review your site within seven days. However, this fee is a yearly recurring fee. Your website is subject to a yearly review, and is guaranteed neither initial inclusion or to remain listed year after year.
The MSN service is $49 US, and it functions more like a search engine submit service. Their submission service includes inclusion in their own small business directory. DMOZ, on the other hand, is free, but because it is operated by volunteers, it could be awhile before your site is included. Your best options are to submit to DMOZ and pay for the MSN and Yahoo! services.
But why should you spend money? Can't you just optimize your site for the search engines? You can, but not everyone goes to a search engine for what they are looking for. For example, if someone is searching for gourmet dog treats, they may not use a search engine. Instead, they might go to one of the online directories and look at the listings, much like someone would use the yellow pages in their phone book. Your investment in gaining inclusion in the online directories will pay off for you in a multitude of ways.
1. You will increase traffic to your site. Your site will be included in the online directories, as well as the search engines, and this will help you gain traffic as people search directory listings and find your website.
2. You will increase the number of backlinks to your site. If the directory pages are listed in search engines, the link they provide for your site will be listed in the search engines. This benefits you by creating more ways for people to find your site. Ultimately, this will provide more traffic for you.
3. Submitting to directories is a quick way to gain links. Optimizing your site for the search engines is very difficult and time-consuming.
It can take a lot of time to learn how to write for the search engines. In the meantime, any links you can get will help you with the search engines, and submitting to directories will get you links.
4. Submitting to directories is relatively inexpensive, and a good investment. As stated earlier, you can submit to Yahoo! and MSN for less than $350. DMOZ is free. If you run a search for online directories, you will find many more where you could submit inexpensively, or even for free.
In short, submitting to online directories is one of the best ways for you to build traffic to your website. In the end, you need traffic to survive online. So get started!
Tips on Looking For Local Services in an Online Directory
The way business is conducted today is so much different from the way things were done even a decade ago. Things are definitely faster and more streamlined. Technological innovations have resulted in more creative ways for businesses to be able to provide customer care through a variety of platforms. Online marketing has grown quickly to be a successful buzz word used by businesses all over the world. If you are a business who wants to broaden your customer base, then you should be on the net. There are business online directories that list businesses in various fields and industries so that customers can easily find them. These listings, however, might not necessarily list your business name on top of the list of hundreds or maybe thousands of others in the same industry. Mostly, these listings are random listings. Any business owner would want to have his business name listed on top of the list that a search engine returns. If you are, for example, a business owner in NC, you would want to ensure that anyone in NC who is looking for the services you are offering would click on your business listing first. You need a good search engine marketing consulting company to help you land your business on top of these business online directories.
Any business owner with web presence can take advantage of the wider reach of the web. It is through search engine optimization that you can effectively draw more people to your business. There are affordable search engine optimization tools that you can use to get your site noticed. There are link building packages that you can use in order to optimize your site. There are also tools that mimic the marketing analytics used by most search engines. It would be a good investment to contract a search engine marketing consulting company and purchase an affordable search engine optimization package that you can use on your own.
Being in business today means that you have more opportunities to reach a wider audience. It also means that there are a lot of competitors around trying to do the same. It would be a wise business move to get your business listed and more accessible to your customers. Instead of waiting for your customers to find your business, you can bring your business to where your customers already are through the Internet. Other business owners have also caught on to the benefits that can be gained through social media agencies. A good NC internet marketing company can provide you information on all of these options and help you design a plan tailored to your business needs.
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