The Value of Online Business Directory in Promoting a Business
The great thing about local business directories is that it compiles essential details into one comprehensive business phone number resource book. For years, people were psyched into consulting the business directories when they failed to remember the office number of a company or the flower delivery shop. As living evidence to the pervasiveness and widespread usefulness of business directories is the popularity of the brand name Yellow Pages.
But now that internet and all things online are the fad, even business directories have to follow the trend. At the moment, there are many websites which are dedicated to the purpose of compiling contact information about businesses .i.e German Company Directory Listing. Basically, online local business directories Listing operate in the same way. The only difference lies on what medium is used and the ease to browse online business directories because of the search bar function which automatically searches the database for possible matches to your query.
Given the value of German Company Directory Listing in reminding people business phone numbers just in case they are needed, businesses must make sure that their business will be registered in various business directories. If a local, statewide business directory is available where your business operates then register your business in that business directory. Also, is applicable, get registered on a national business directory.
Online Directory As a Webmaster's Promotion Tool
All search engine optimization (SEO) experts will tell you that in order to have your websites appear highly in search engine results pages (SERPs), you need 'link' juice. Lots of link juice. This means you need as many high-quality backlinks pointing to your pages as possible.
There are many ways in which you can drive traffic to your websites, such as buying a pay-per-click (PPC) advertising package, posting free classified adverts... or making sure that your pages appear high up in search engine results pages (SERPs). Almost anyone will agree that the highest quality, most profitable traffic your website can receive comes from ordinary, every day searches - this is called organic traffic.
Why is organic traffic so important and profitable? Well, people arriving on your sites after searching for a keyword or keyword phrase are obviously already interested in the topic your page is about. If you're selling a product or service related to that search, organic traffic is worth it's weight in gold as these people are effectively free leads - I.E if they buy your product or service, that sale is to all intents and purposes 100% profit.
Of course, you could invest in a PPC campaign to guarantee you'll appear at the top of Google's pages for a specific keyword or keyword phrase, but many smaller websites just can't afford to compete with the big-boys, especially in more competitive niches. Sure you'll make sales from PPC, but what will your profit margins be like then? 10%? 5%? In fact many inexperienced webmasters, without the benefit of a large advertising budget (or even a dedicated advertising team, as in the case of large corporations) end up making a loss. This is why most webmasters who are working for themselves or for small companies look to driving organic traffic to their websites as the most cost effective solution to building their business online. In other words, they look to SEO.
The basics of SEO are simply to make your pages appear attractive to search engines, I.E. to have titles, subtitles and headings containing the keywords you are targeting, and to make sure that your content uses your keyword phrases as often as possible whilst still being attractive and useful to the human visitors you are obviously trying to attract. This is the very beginning.
In order to get your pages up to the top spots in SERPs you need lots of links pointing to your sites. This is because search engines 'think' that pages with lots of links pointing to them must be more 'important' (or relevant) than pages with fewer inbound links. Although it's a little more subtle than this in practice, in general terms, the more links pointing to your sites, the higher up in the SERPs your site will appear. Remember, if you don't appear in the top two or three pages for your targeted keywords, your site may as well not exist.
This is where directories come in. Online directories are big business. There are literally thousands of them, most general, some targeting specific niches. The best database of free online directories lists over 1300 of them, with more than 600 with a page rank of 3 or higher. Just imagine what 600 PR3+ backlinks would do to your site's (or sites') position in SERPs! Many directories offer a free submission service, with the option of paying a premium for a better listing, a quicker review time or to receive additional 'deep links'. Some charge a one-off flat fee for inclusion and offer a lifetime listing, others require that you place a link back to them somewhere on your site. They all allow you to post a short description and to choose the anchor text for your link. The traffic you will receive from directories is negligible, the point is to get links. Preferably lots of links.
Submitting to directories is tedious and time-consuming. Even if you pay for some kind of semi-automation software that auto-fills the fields for you, submitting your sites to directories is an immensely dull and time-consuming process. This is why many SEO companies offer directory submission services as part of their business.
Business Online Directories: Bringing Your Business To Where Your Customers Are
What is an online directory and what are the types of online directories?
An online directory is a website which contains lots and lots of categories related to your business, personal etc. Each category consists of several website links and a short description about the website and link owner personal information.
Types of directories
There are many types of directories technically speaking, Human edited directory, Reciprocal directory, Free Directory, Paid Directory, Link directory , b2b , b2c,other business directories , theme related directory likewise many directories are available in the internet, let us see all the above types of directories in detail.
Human edited directories - Best example of this directory is dmoz is an good example, each link you submit inside this directory will be reviewed by editors manually and they will check your link whether it is properly working or not, check the title, and check other factors about how the website is constructed etc. After considering all the factors they will approve your website and this is a big process approval will take more time.
Reciprocal directories - This type of directory where you submit a link to this directory, the directory owner will ask you a link back to the directory where you have submitted your link. You need to provide the webpage URL where that directory link is present, then the link will be automatically validated by the script and your website link will be accepted as soon as they find their website link in your website. These types of link directories are called reciprocal directories.
Most of the paid directories have higher page rank and these sites will be clean like for example they don't accept any bad sites and giving your website link to these directories will be really helpful for your website to generate more traffic. Most of the directories accept payment through pay pal where you need to pay and your website link will be immediately approved.
Link directories have criteria that you need to have a website to submit to their website otherwise your business will not be accepted in these type of directories.
If you are online seller, manufacturer, dealer, retailer, you have a company website/portal all the people need this type of directory. Nowadays search engine helps businesses very much; you need to come to the 1 or 2nd page to get more leads and customers. Making to the top is not an easy task, as search engines has their own algorithms making life difficult for newcomers or the website which does not have quality links to top in the search engine. Submitting your website link to business directories help your business grow faster as these directories will be updated regularly and most of the directories have got top ranking in search engine because the website has been updated regularly. If you do a business you must give it to a business directory. My suggestion is If you are living in New York for example you need to search a business directory in New York and give, this helps a lot in getting more leads /customers from your area of business.
Theme related directory
There are several sports directories, insurance directories these are called theme related directories.
If you have a website it's very important to get one way or two way links to get higher rankings in the search engine, if you are doing a business its essential for you to link up with a business directory, to make your website come in the first page of Google enabling more visitors to see your website for a particular keyword and they can enquire you immediately, to summarize linking up with an business directory is an ideal choice to get new customers online for your business.
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