How Can Online Business Directories Be Used For Your Business Exposure?
Businesses are always looking for ways to drive more traffic to their websites. The key to acquiring more traffic is to get as much exposure as possible. When looking for methods to increase online business exposure, one effective way is to list your business in online business directories. Search engines use business directories in their page ranking criteria and posting to these directories gives your website more exposure to people searching them for a particular product and service. When optimizing your business website, listing on business directories is essential to driving more traffic to your site as your website will be ranked higher.
When listing your business website in a business directory, you will be able to take advantage of the many benefits they provide. For instance, more people are now using business directories to locate a product and service so you will be able to reach your targeted consumer. They also help promote a website as one can list images, descriptions, website URL, and usually a map route system is a part of the listing so that customers will know exactly how to get to your business. As well, the more popular and established online business directories will offer special incentives such as a paid placement which will provide you with a premium listing on the first page of a search. Business directories have evolved to become an effective marketing tool.
Submitting to Online Directories
The way business is conducted today is so much different from the way things were done even a decade ago. Things are definitely faster and more streamlined. Technological innovations have resulted in more creative ways for businesses to be able to provide customer care through a variety of platforms. Online marketing has grown quickly to be a successful buzz word used by businesses all over the world. If you are a business who wants to broaden your customer base, then you should be on the net. There are business online directories that list businesses in various fields and industries so that customers can easily find them. These listings, however, might not necessarily list your business name on top of the list of hundreds or maybe thousands of others in the same industry. Mostly, these listings are random listings. Any business owner would want to have his business name listed on top of the list that a search engine returns. If you are, for example, a business owner in NC, you would want to ensure that anyone in NC who is looking for the services you are offering would click on your business listing first. You need a good search engine marketing consulting company to help you land your business on top of these business online directories.
Any business owner with web presence can take advantage of the wider reach of the web. It is through search engine optimization that you can effectively draw more people to your business. There are affordable search engine optimization tools that you can use to get your site noticed. There are link building packages that you can use in order to optimize your site. There are also tools that mimic the marketing analytics used by most search engines. It would be a good investment to contract a search engine marketing consulting company and purchase an affordable search engine optimization package that you can use on your own.
Being in business today means that you have more opportunities to reach a wider audience. It also means that there are a lot of competitors around trying to do the same. It would be a wise business move to get your business listed and more accessible to your customers. Instead of waiting for your customers to find your business, you can bring your business to where your customers already are through the Internet. Other business owners have also caught on to the benefits that can be gained through social media agencies. A good NC internet marketing company can provide you information on all of these options and help you design a plan tailored to your business needs.
Tips on Looking For Local Services in an Online Directory
All search engine optimization (SEO) experts will tell you that in order to have your websites appear highly in search engine results pages (SERPs), you need 'link' juice. Lots of link juice. This means you need as many high-quality backlinks pointing to your pages as possible.
There are many ways in which you can drive traffic to your websites, such as buying a pay-per-click (PPC) advertising package, posting free classified adverts... or making sure that your pages appear high up in search engine results pages (SERPs). Almost anyone will agree that the highest quality, most profitable traffic your website can receive comes from ordinary, every day searches - this is called organic traffic.
Why is organic traffic so important and profitable? Well, people arriving on your sites after searching for a keyword or keyword phrase are obviously already interested in the topic your page is about. If you're selling a product or service related to that search, organic traffic is worth it's weight in gold as these people are effectively free leads - I.E if they buy your product or service, that sale is to all intents and purposes 100% profit.
Of course, you could invest in a PPC campaign to guarantee you'll appear at the top of Google's pages for a specific keyword or keyword phrase, but many smaller websites just can't afford to compete with the big-boys, especially in more competitive niches. Sure you'll make sales from PPC, but what will your profit margins be like then? 10%? 5%? In fact many inexperienced webmasters, without the benefit of a large advertising budget (or even a dedicated advertising team, as in the case of large corporations) end up making a loss. This is why most webmasters who are working for themselves or for small companies look to driving organic traffic to their websites as the most cost effective solution to building their business online. In other words, they look to SEO.
The basics of SEO are simply to make your pages appear attractive to search engines, I.E. to have titles, subtitles and headings containing the keywords you are targeting, and to make sure that your content uses your keyword phrases as often as possible whilst still being attractive and useful to the human visitors you are obviously trying to attract. This is the very beginning.
In order to get your pages up to the top spots in SERPs you need lots of links pointing to your sites. This is because search engines 'think' that pages with lots of links pointing to them must be more 'important' (or relevant) than pages with fewer inbound links. Although it's a little more subtle than this in practice, in general terms, the more links pointing to your sites, the higher up in the SERPs your site will appear. Remember, if you don't appear in the top two or three pages for your targeted keywords, your site may as well not exist.
This is where directories come in. Online directories are big business. There are literally thousands of them, most general, some targeting specific niches. The best database of free online directories lists over 1300 of them, with more than 600 with a page rank of 3 or higher. Just imagine what 600 PR3+ backlinks would do to your site's (or sites') position in SERPs! Many directories offer a free submission service, with the option of paying a premium for a better listing, a quicker review time or to receive additional 'deep links'. Some charge a one-off flat fee for inclusion and offer a lifetime listing, others require that you place a link back to them somewhere on your site. They all allow you to post a short description and to choose the anchor text for your link. The traffic you will receive from directories is negligible, the point is to get links. Preferably lots of links.
Submitting to directories is tedious and time-consuming. Even if you pay for some kind of semi-automation software that auto-fills the fields for you, submitting your sites to directories is an immensely dull and time-consuming process. This is why many SEO companies offer directory submission services as part of their business.