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How Can Online Business Directories Be Used For Your Business Exposure?

Businesses are always looking for ways to drive more traffic to their websites. The key to acquiring more traffic is to get as much exposure as possible. When looking for methods to increase online business exposure, one effective way is to list your business in online business directories. Search engines use business directories in their page ranking criteria and posting to these directories gives your website more exposure to people searching them for a particular product and service. When optimizing your business website, listing on business directories is essential to driving more traffic to your site as your website will be ranked higher.

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When listing your business website in a business directory, you will be able to take advantage of the many benefits they provide. For instance, more people are now using business directories to locate a product and service so you will be able to reach your targeted consumer. They also help promote a website as one can list images, descriptions, website URL, and usually a map route system is a part of the listing so that customers will know exactly how to get to your business. As well, the more popular and established online business directories will offer special incentives such as a paid placement which will provide you with a premium listing on the first page of a search. Business directories have evolved to become an effective marketing tool.

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The Advantages of Online Directory Submissions

In the world of SEO (Search Engine Optimization), there are many do's and don'ts which are forever changing. If we look at Google, they are forever changing what they see as good SEO and bad SEO. Sometimes, it is hard for a webmaster or website owner to keep up with these changes. We have seen Google Panda and Penguin take down many websites, leaving people without the good rankings they once had. Previous methods such as blog commenting is now frowned upon and cannot be used to improve search engine rankings and link popularity. This article will discuss and talk about the advantages and disadvantages of directories, building links and link submissions to them, and how you can use this method of SEO to your advantage of you are a website owner or webmaster.

A web directory or online directory is a website which allows businesses, websites, and people who own brands or services to submit links to it. The site then generates a link back or a page that goes directly back to the website that has been submitted. This means that people who are looking for a particular service or a certain kind of website can find it within these directories. Web directories can be a general directory where all kinds of websites/businesses are welcome, a niche based (such as health or finance) where only a particular kind of website is accepted or a link directory. Below we will talk about the advantages and disadvantages of submitting links to web directories.

Web directories and link directories can be wonderful for SEO and search engine rankings. When you submit your site to an online directory, it shows the search engines that your website has link popularity online. When you submit your link to lots of different directories, the pages that are generated helps the search engine spiders to crawl through to your page, and tells it that your site is popular amongst the internet. Your website will crawl up the search engine because of this. Another advantage of link building in directories is that I can generate direct customers and visitors to your website as general internet users use directories to find local services and websites of their interest.

We have listed a few advantages, but now let us look at some possible disadvantages. When you are looking for link directories to submit your link to, some of them may not be good quality; when you submit your link to them it could harm your rankings and create bad links pointing back to your site. Using directories that do not require any moderation from the directory is dangerous because the site may contain low quality links and content which is always frowned upon by search engines. Next are a few tips to remember when submitting your links to online directories online.

Here are a few tips to help you get started and to make sure that you are using online submissions to directories correctly:

 

  • Always check the quality of the directory. You can do this by exploring the site, checking its ranking and looking at its Alexa levels.
  • Use a range of different keywords when building links to multiple directories. If your main keyword is 'gardening tools', then choose other keywords that are related such as 'tools for gardening' or garden equipment'.
  • Never use link submission software. This is not a good idea if you want good quality directory links pointing back to your site.
  • Make sure that you spend some good quality time when submitting your links to directories. Make your description professional and make sure it makes sense, using a unique one each time.
  • Do not rush. Do a few each day to balance it out.

 

This article has discussed some good and bad points when using online directories. Remember that you must always use a range of SEO techniques to improve rankings such as article marketing, social media marketing, Blogging and more.

 

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Submitting to Online Directories

An online directory, similar to the phone book, keeps website addresses in databases for search by users. Usually, most people will get to a website from an online directory. Most online directories have a search program (search engine) linked to it to be easily searched by the end user.

The end-user of the directory usually searches the database using a keyword or key phrase.

Once the keyword or key phrase has been entered into the search program or search engine for the online directory, a list of websites are pulled up. The websites with the most relevance to the keyword or key phrase first, the websites with the more relevance to the keyword second, and on and on to the website with the least relevance to the keyword or key phrase.

To a webmaster, this is what you need to do to improve your ranking on an online directory for increase website traffic.

1. Meta Tag - Write your web pages with meta tags for directory search spiders to appropriately rank your site for keyword or key phrase. When creating your Meta tags, consider the appropriate keyword or key phrase pertaining to your website.

Place your Meta tags at the appropriate part of the webpage, usually in the top part of the HTML.

2. Content Writing - Not only, the search spider looks for the Meta tags, unique content is also a plus for higher ranking. A well written content has almost endless keyword ranking on search engines. Search engines spiders, usually look for the uniqueness of website for proper ranking and also, to rule out the spammers.

Today, more and more websites are created, a lot of them lack the quality and integrity search engine users or online directory users are looking for or even search engine spiders are looking to rank.

 

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